background texture
modelo fighting spirit collections lion


Modelo has partnered with 5 cultural tastemakers and their brands to produce the Modelo Fighting Spirit Collection. These co-branded streetwear drops are designed to showcase how the fighting spirit translates across the 5 cultural epicenters of America: New York, Los Angeles, Austin, Chicago, and Miami. Influenced by the Fighting Spirit of each city, the capsule collections embrace the story of the city and our partners - how they broke through barriers to establish their success today. With releases scheduled throughout the year, Modelo Fighting Spirit Collections will display our shared values and heritage nation-wide.
map of united states
marker icon 424 studio interior
marker icon kid super studio exterior
marker icon centre studio interior
marker icon rsvp studio interior
marker icon unknwn studio interior
marker icon

West Coast


424. To Guillermo Andrade, head of design and co-founder of 424 On Fairfax, these numbers call to mind the movement of an evolving fashion label which began simply as an address. Now a multi-room retail experience located in the premiere streetwear district of LA, and the home of a fully fledged fashion brand worn internationally by the world’s most elite artists, actors and athletes, shown in Milan Men’s Fashion Week, collaborated with Adidas and is the official partner to the Arsenal Football Team and more; 424 is at the forefront of elevated streetwear fashion today.
marker icon

East Coast

KidSuper Studios

Inspired by the underground latino soccer community in New York, as well as some of his favorite soccer teams, Colm designed the collection paying homage to his passion for soccer, vintage jerseys, the hip-hop community and his KIDSUPER fighting spirit. The collection features co-branded soccer sets, tracksuit and duffle bag.
marker icon

South Central


Nick Sunderman at Centre says, “Our collection with Modelo is one of our favorite projects we’ve ever done, as it allowed us to leverage our Centre Upcycled campaign and refurbish, redesign and customize some nostalgic Texas pieces including the flannel and denim jacket. We are so excited to be working with Modelo and carrying the torch to embody “the fighting spirit”. This partnership truly describes what’s inside the hearts of our team, as we are making something special out of the canvas Modelo has given us.”

marker icon


RSVP Gallery

As one of the most influential streetwear designers, Don C. has become a ubiquitous name within the worlds of music and professional basketball. He first rose to prominence when he co-founded the conceptual retail experience RSVP Gallery and continued his success by launching his own luxury sportswear brand, Just Don. Since its inception in 2011, Just Don has collaborated to produce some of the most coveted releases with worldwide brands. Hailing from the south side of Chicago, Don C. is a dedicated family man that enjoys traveling with his wife and three children.
marker icon

South East


UNKNWN is an apparel lifestyle brand, concept retail store, and community venue in Miami, FL. The UNKNWN apparel label offers American and performance designs with specialized fabrics and custom product construction within all of its collections. The retail and brand concept store connects brands to consumers through communal experiences, workout classes, curated products, and exclusive collaborations.