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Success! Your entry has been submitted for the Modelo Fighting Spirit x Collection.

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Jeans

424

424. To Guillermo Andrade, head of design and co-founder of 424 On Fairfax, these numbers call to mind the movement of an evolving fashion label which began simply as an address. The collection features 3 co-branded items designed by Guillermo Andadre / 424. Each design incorporates Modelo branding and iconography, along with the 424 brand mark.

Los Angeles, CA

424 N Fairfax Ave, Los Angeles, CA 90036

  • Jeans:

    100% Cotton USA Made Denim, with Stone Wash and Plastisol Print. Sizes 30, 32, and 34.

  • Upcycled Shirts:

    100% Cotton upcycled Jersey or Terry, made in the USA. Fit will vary as they are upcycled. Sizes S-XL.

  • Bandanas:

    Cotton blend and 18" x 18". One Size Fits All.

This sweepstakes has ended

424 founder portrait holding a modelo modelo and 424 collection on models
424 founder portrait holding a modelo modelo and 424 collection on models

As the head of design and co-founder behind the concept shop FourTwoFour on Fairfax in Los Angeles and the 424 clothing line, Guillermo Andrade is proof that passion, perseverance and grit contribute to achieving a successful brand. Andrade migrated to the US from Guatemala as a child, being separated from his family along his journey to US soil. Once he arrived in CA, Andrade was faced with a whole new unfamiliar world which he would have to adapt to quickly, including learning a new home language. Although Andrade did not grow up seeing many Hispanic American designers in the LA fashion space, he was always discovering and wearing new clothes that no one else had. Andrade's creative drive inspired him to open the FourTwoFour concept shop on Fairfax which was the starting place of his well-established reputation as one of streetwear’s most notable figures. Being motivated by his upbringing and family, Andrade has since built the 424 brand to one of the most well-known streetwear brands in LA with a global following and collaborations with both large brands and personalities around the world.

Modelo partnered with 424 to tap into the streetwear culture on the west coast with a partner who truly represents the Modelo Fighting Spirit Story. Guillermo Andadre started from the ground up and faced many hardships, but kept dreaming and working hard to become one of streetwear's most notable figures on the west coast today. Andadre incorporates his story throughout his designs, showcasing what he stands for in partnership with the Modelo brand. The collection features 3 co-branded items designed by Guillermo Andadre / 424. Each design incorporates Modelo branding and iconography, along with the 424 brand mark.

"I feel that the main objective of any body of work is to connect a certain feeling to whoever is on the other side of it. For this collection for Modelo I wanted to focus on some very simple Americana sentiments that I feel really represent my experience here in California. The vintage T-shirt, blue jeans and bandana are all things I grew up seeing every day across all lifestyles, and they have become an important part of my wardrobe. I came from Guatemala and those are my roots, but I am also now an American, and for me, this collection represents the fighting spirit of those two cultures, with respect and strength." - Guillermo Andadre